Multi-Application / Loyalty

Many loyalty and multi-application programs have been designed around the contactless smart cards. Single smart cards are being used by several entities for different purposes, i.e. a city issues a smart card and several entities use the medium to propose various services. This have the advantage of decreasing the number of cards by combining multiple applications on a single contactless smart card.

Here are some examples of multi-applications and loyalty programs using contactless smart cards:

NFL football stadiums’ contactless payments: The PowerPay's contactless tag is accepted already in 3 stadiums (Seattle, Detroit and Philadelphia). The program is designed to make it easier for football fans to return to the game quicker. Consumers, using the cashless PowerPay card, can complete a transaction at the concession stand in as little as three seconds by waving the tag in front of a PowerPay reader. That means they miss less of the football action!

• The Seoul and Hong Kong transport cards and Malaysia GPMC MyKad National ID card are used for payment applications
  
  
• A contactless chips included in cellular phones have transport applications or e-purse payments in Japan (NTT DoCoMo) and Korea (2M expected in 2004)
  
  
• INAPAM (Mexico Mexican National Institute on Aging) is offering to 3 million senior citizens multiple benefits and discounts through a contactless smart card.
  
  
• Other Applications includes the French CQV Everyday City Cards, the Arizona State University student cards, and more.